A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaigns -- issue, product, information, crisis, and special events (...(展开全部)

A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaigns -- issue, product, information, crisis, and special events (...(展开全部)

尼古拉斯·亨利（Nicholas Henry）是一位著名的公共行政学家，专长于公共政策分析与公共管理研究。他先后在美国印第安纳大学布卢明顿校区（Indiana University, Bloomington）获得公共管理硕士（MPA）和哲学博士学位。亨利教授著书十余本，发表论文几十篇，其论文获得过《美国公共行政评论》颁发的埃德文·O·斯坦恩（Edwin O.Stene）奖。他曾就职于美国印第安纳州立大学、新墨西哥大学、佐治亚大学以及亚利桑那州立大学。他所领导的佐治亚南部大学曾被CNN专题报道为美国高等教育的一颗新星，而他本人也步入了佐治亚洲100位当代最有影响人物的行列。

Marcel Mauss's writings on techniques and technology are at the forefront of an important anthropological and sociological research tradition, and they also highlight the theoretical and ideological challenges surrounding this field of study. A selection of Mauss's texts ― including his major statements on methodology, on body techniques, on practical reason, on nation and civi...(展开全部)

Marcel Mauss's writings on techniques and technology are at the forefront of an important anthropological and sociological research tradition, and they also highlight the theoretical and ideological challenges surrounding this field of study. A selection of Mauss's texts — including his major statements on methodology, on body techniques, on practical reason, on nation and civi...(展开全部)

The essays in Religion and Public Reasons seek to argue for, and illustrate, a central element of John Finnis's theory of natural law: that the main tenets of personal and political morality, and of a good legal order, are taught both by reason (arguments accessible to everyone) and by authentic divine revelation (teachings accessible to all who have a reasonable faith in its ...(展开全部)

The strategic-choice approach has a long pedigree in international relations. In an area often rent by competing methodologies, editors David A. Lake and Robert Powell take the best of accepted and contested knowledge among many theories. With the contributors to this volume, they offer a unifying perspective, which begins with a simple insight: students of international relati...(展开全部)

Semantic Relations and the Lexicon explores the many paradigmatic semantic relations between words, such as synonymy, antonymy and hyponymy, and their relevance to the mental organization of our vocabularies. Drawing on a century's research in linguistics, psychology, philosophy, anthropology and computer science, M. Lynne Murphy proposes a pragmatic approach to these relations...(展开全部)